Just two years after MillerCoor’s offensive EMBORÍCUATE ads (that were ultimately pulled down due to the mass outrage on social media outlets) the Puerto Rican flag is now being placed on cans of Coors Light as a “stamp of approval” from the National Puerto Rican Day Parade. Coors Light’s sponsorship and marketing for the Parade directly correlates our culture to an offensive stereotype of alcoholism, which is especially shocking when the theme of this year’s parade is Health.
Melissa has wrote a letter to the National Puerto Rican Day Parade’s Chairperson, Madelyn Lugo, along with four fellow Puerto Rican elected officials, expressing their disappointment of the Parade’s board and sponsors. Instead of focusing on the positive attributes and contributions of the Puerto Rican community, the sponsors that are working with the Parade have misrepresented our culture as a whole.
Here is a copy of the letter sent to Ms. Lugo, below:
READ MORE ABOUT THIS IN THE NEWS:
- NY1’s segment on the issue that aired this morning: Puerto Rican Flag’s Appearance On Beer Label Causes Stir
- DNAinfo’s article: Puerto Rican Flag on Coors Beer Cans Sparks Outrage
- Huffington Post’s article: Coors Light Can With Puerto Rican Flag Unleashes Boricua Fury