Council Member Viverito & NY Academy of Medicine to Hold “Senior Tuesday” at La Marqueta

**FOR IMMEDIATE RELEASE**
April 11, 2011

Council Member Melissa Mark-Viverito, the New York Academy of Medicine and local community groups will be holding the second “Senior Tuesday” at La Marqueta in El Barrio/East Harlem tomorrow, Tuesday, April 12th from 10:00 am to 12:00 noon.  “Senior Tuesdays” are part of the local Age Improvement District initiative, which seeks to make East Harlem a more livable community for older adults.  At the event, seniors will be given samples by many of the market’s vendors, as well as special discounts on merchandise; one vendor is even offering each senior a pound of potatoes. Attendees will also be given tours of the new Urban Garden Center at La Marqueta, health screenings by Metropolitan Hospital and benefits enrollment by the NYC Coalition Against Hunger.

La Marqueta, a legendary marketplace situated under the MetroNorth rail line on Park Avenue between 111th and 119th Streets, recently received much-needed upgrades thanks to an investment by the New York City Council and the New York City Economic Development Corporation, and now features a brand new commercial kitchen incubator, in addition to several new vendors.  Senior Tuesdays will feature a story-telling booth with a video camera whereby visitors can talk about their memories of La Marqueta at its peak in the 1950s and 1960s.

“So many of our local seniors remember La Marqueta from its inception.  Now with the wonderful revitalization of this space, we want to make sure that our older adults feel welcome and have a chance to really enjoy the market,” said Council Member Melissa Mark-Viverito.  “I am proud to have launched the Age Improvement District with the New York Academy of Medicine and our many local partners in El Barrio/East Harlem last year.  Senior Tuesdays is just another example of the small but vital steps that we as a community can take together to make our neighborhood more age-friendly.”

Putting the spotlight on another initiative that has been sponsored by the East Harlem Age Improvement District, each vending booth at La Marqueta will be equipped with two chairs so that seniors have somewhere to sit down and rest, enabling them to really enjoy the morning.  The Age Improvement District recently gave out 100 chairs to local small businesses throughout El Barrio/East Harlem to ensure that there is sufficient seating for our older adults who may be in need of rest while out doing shopping.

The East Harlem Age Improvement District, sponsored by Council Member Viverito and New York Academy of Medicine, was the first to launch in New York City.  The East Harlem program has served as a pilot which is now being replicated on the Upper West Side.

Senior Tuesdays at La Marqueta will continue the second Tuesday of every month.  The East Harlem Age Improvement District is set to sponsor a number of other events and special programs this spring and summer, including WalkNYC, weekly walking groups for East Harlem seniors, as well as an East Harlem Pool Party in July and specially-designated times for senior citizens to use the pool at Thomas Jefferson Park.

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