Melissa Joins in the Unveiling of a New Social Media Campaign by the National Black Leadership Commission on AIDS

This past Monday was National Black HIV/AIDS Awareness Day. Melissa joined the National Black Leadership Commission on AIDS (NBLCA) at a press conference, as they announced a new online social media campaign targeting African American communities.  Former Manhattan Borough President C. Virgina Fields is now the President and CEO of NBLCA and led the press conference, which was also joined by Council Member Jumaane Williams.

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African Americans account for 44 percent of all HIV/AIDS cases in New York State, even though they only make up 17 percent of the state’s population.  For this reason, NBLCA has launched the “30 Years Strong! Together We Will Win” campaign, to utilize social media to encourage African Americans to get tested, while also pushing for policy changes and additional funding to support efforts to stop the spread of HIV/AIDS among black communities.  It will also give HIV-positive African Americans the chance to share their stories.  For more information, visit NBLCA’s website at www.nblca.org.

Click above to view coverage from NY1.

Council Members Viverito and Williams also presented a proclamation from members of the Black, Latino and Asian Caucus for NBLCA.  Each year, the City Council allocates millions of dollars in initiatives that seek to address the disproportionate impact of HIV/AIDS among communities of color.

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